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Answering your passions

Colourful, abstract background resembling a vivid burst of colour. Colourful, abstract background resembling a vivid burst of colour.

Various abstract, otherworldly designs in different colours appear one by one, until finally combining into a colourful, abstract background resembling a vivid burst of colour.

Samsung Vision AI transforms your TV into a smarter companion that understands your needs and adapts to your lifestyle. From thrilling games to unforgettable movie nights, moments become richer, sharper and more personal.
Step into a new way of living. Experience Samsung Vision AI.
Tiny glowing dots in different colours move in a wave-like shape on a dark blue background.
Colourful, glowing dots in a wave-like shape on a dark blue background.

Foundation of Samsung Vision AI

  • One UI Tizen

    Enjoy a seamless, personalised experience, packed with the latest entertainment and backed by 7 years of OS upgrades.

    A TV screen displays apps, services and streaming options available with Samsung One UI Tizen.

  • AI Processor

    Powered by fast, intelligent AI processors that enhance picture and sound, with smart AI features designed to make everyday life simpler.

    Micro RGB AI Engine Pro processor chip with dots glowing in different colours.

    The Micro RGB AI Engine Pro processor chip glows with dots in different colours.

  • Samsung
    Knox Security

    Your privacy, secured. A dedicated solution that protects both privacy and security.

    The Samsung Knox Security logo, which resembles a shield.
Enjoy 7 years of
new TV experiences
A metallic badge displaying ‘7 Years OS Upgrade’ in bold text.

Meet your AI Companion

Samsung Vision AI is here — your Vision AI Companion

It listens when you ask. It suggests when it matters.
Your TV, now a smarter companion — bringing personalised discovery into everyday life, on a big screen.

Samsung TV plays a football scene. Around it, examples of what Vision AI Companion can do are visible, including icons for Copilot by Microsoft, Generative Wallpaper, Perplexity and AI Mode, user questions and suggestions for Related Content such as Top 10 Player Highlights.

Samsung TV plays a scene from football match. Around it, examples of what Vision AI Companion can do appear, including icons for Copilot by Microsoft, Generative Wallpaper, Perplexity and AI Mode, followed by user questions and suggestions for Related Content, such as Top 10 Player Highlights.

Movies feel deeper, sharper and more cinematic

Every scene becomes richer, more emotional

Micro RGB AI Engine Pro

Step into stunning visuals with the Micro RGB AI Engine Pro. Using AI, this advanced processor precisely controls RGB colours to deliver vivid colours and dynamic contrast, creating a cinematic experience at home.

Samsung TV shows room with large mosaic windows. Micro RGB AI Engine Pro makes colours look incredibly vivid and realistic.

Image of room with large mosaic windows. Suddenly light beams start shooting out of each mosaic piece as the Micro RGB AI Engine Pro enhances colours to make them look more vivid and realistic. Zoom out to show Samsung TV in a living room displaying this scene with brilliant, true-to-life colours.

AI Upscaling

Samsung Vision AI makes your everyday content feel cinematic. AI Picture enhances resolution for breathtaking sharpness and detail. AI Sound fine-tunes the audio, delivering crystal-clear dialogue and immersive sound. AI Optimisation intelligently adjusts settings to match your content and environment.

Several details on image of man in a boat engine room get enhanced with Samsung AI Upscaling for a brighter, sharper image.

Image of man in a boat engine room. Several points are detected, including on the man's face and details in the background, then enhanced with AI Upscaling to become sharper and more colourful with subtle details now visible. Scene of several men exiting through an emergency door continues playing.

Feel every moment of the match

The intensity, the energy, the thrill — just like being there

AI Football Mode Pro

Feel the excitement of live football at home. AI Football Mode Pro automatically optimises picture and sound to bring the atmosphere of the stadium into your living room. See the action in crisp detail across the field and hear the energy of the crowd with clear, focused commentary.

Football match plays on Samsung TV. AI Football Mode Pro automatically enhances visuals and audio to be brighter and clearer.

As a football match plays on a Samsung TV, AI Football Mode Pro automatically makes the visuals brighter and clearer. Zoom out to show the TV in the living room, sound waves indicate that audio is also optimised, emanating from the side, front and commentator's small window.

AI Sound Controller Pro

Shape your listening experience with AI Sound Controller Pro. Adjust dialogue, music and background sounds separately to match how you want to listen. Lower crowd noise to focus on commentary, or turn up the sound of the crowd to feel more connected to the match.

Woman watches a basketball game on a Samsung TV. She then speaks into the remote, saying, 'Turn up the volume of the commentator's voice'. Below the TV, AI Sound Controller Pro shows the volume levels of three tracks being adjusted accordingly, increasing Voices and lowering Crowd and Ambience.
Woman watching a basketball game on a Samsung TV speaks into a remote. 'Turn up the volume of the commentator's voice.' Below the TV, AI Sound Controller Pro shows the volume for Voices, Crowd and Ambience separately, with the volume for Voices turned up.

Woman watches a basketball game on a Samsung TV. She then uses the voice command 'Turn up the volume of the commentator's voice'. Below the TV, AI Sound Controller Pro shows the volume levels of three tracks being adjusted accordingly, increasing Voices and lowering Crowd and Ambience.

You focus on the win — AI handles the settings

Faster reactions. Deeper immersion. Smoother gameplay

AI Gaming Optimiser

AI Gaming Optimiser analyses what’s on screen in real time, identifies your game genre, and adjusts settings automatically for smoother, more immersive gameplay. No setup, no hassle—just play.

Samsung TV displays action game enhanced with AI Gaming Optimiser ON in the settings bar. Around it, more screens show games.

Various Samsung TVs displaying different types of games appear. Then in the settings bar, AI Gaming Optimiser is turned On. It analyses the genre of different games played. Action for a scene of The First Descendants. Racing for a scene of race cars. RPG for a scene of a character running in a forest. Each time, it enhances the visuals and settings to optimally match the game type.

Generative Wallpaper

What's your mood for
the day? What appeals to you?

There's even a new way to visually express yourself. Every day, you can select keywords that reflect your mood. With Generative Wallpaper, your TV will create stunning, unique backgrounds that match those vibes.

A woman is surrounded by bubbles with prompts like Party Mood, Lonely, Nature, Happy Holiday, Chill hour, Relax, Nostalgic, Excited, Deco, Seize your day, Inspire me and Serene. The bubbles are replaced by images of scenery. An AI-generated content image of a rainbow and snowy mountains is selected.

A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
  • A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
  • A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
  • An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
  • A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
  • A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
  • An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
  • A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
  • A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
  • A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
  • An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
  • A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
  • A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
  • An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
  • A series of mountains with green trees. A note at the bottom reads AI-generated content.
  • A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.

Answering your passions

  • Neo QLED
  • Mini LED
  • Micro RGB
  • OLED
  • The Frame
Five types of Samsung TVs with different abstract designs on screen are lined up.

A Samsung Micro RGB TV appears with a colourful, abstract landscape on screen. Four other Samsung TVs with otherworldly designs on screen appear. Neo QLED and Mini LED on one side, OLED and The Frame on the other side.

Meet Vision AI in Samsung AI TVs

* Supported models may vary depending on the feature.

* Global No.1 TV: Source –Omdia, Feb-2026. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

* Available functions and content may vary depending on the model, country/region and are subject to change without notice.

* Image simulated for illustrative purposes. Sequences shortened and simulated. Actual UI may be different.

  1. One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from release year, for TVs released in the year 2026. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.
  2. AI Processor: Micro RGB AI Engine Pro applies to R95H.
  3. Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
  4. Samsung Vision AI Companion:
    Availability, supported features, and user interface may vary by country, region, model and watching conditions. Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.
    Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and s are recognized.
    This feature provides AI-created content, with accuracy not guaranteed—please check results.
    Requires certain Bluetooth remote (sold separately on some models).
    Inbox remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote.
    Feature accessible by the AI button, or by the Home button (long press) on the remote control without an AI button.
  5. Micro RGB AI Engine Pro: Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
  6. AI Picture, AI Sound, AI Optimisation: Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
  7. AI Football Mode Pro: Feature availability and performance may vary depending on the content viewed and the apps used.
  8. AI Sound Controller Pro: Feature availability and performance may vary depending on the content viewed and the apps used.
  9. AI Gaming Optimiser: The videos were generated with the assistance of AI tools.
  10. Generative Wallpaper: The number of generation attempts allowed per day may be limited. The image depicted on the TV screen is AI-generated images created through the Generative Wallpaper function. This feature is not supported on OLED models.